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The role of the iPad

The role of the iPad

Dominic Marchant, MD of DJM Digital Solutions, and Matt Lowe, Head of Digital at Creston Health, present a video report looking at the rise of the iPad in the pharma sales model.  Covering some of the basics and looking at the different publishing routes, this short episode aims to give a brief but informative summary of the role of the iPad in the pharmaceutical industry with specific reference to e-Detailing.