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Digital experiential

Digital experiential

Dominic Marchant, MD of DJM Digital Solutions, and Matt Lowe, Head of Digital at Creston Health, take a look at the role of digital experiential in the context of pharma marketing. From augmented reality through to holograms, Dom and Matt provide an insight into possibly the most innovative aspect of digital in pharmaceuticals at the moment. As with each Digital On Drugs episode, this video report looks at the facts and avoids speculation and opinions.