This month, we make a departure from the format of our regular shows to feature a special interview with Stephen Whitehead, Chief Executive of the ABPI. Dom and Matt had the pleasure of meeting Stephen recently to discuss several issues around digital and its use within the pharmaceutical industry with particular focus on the role of the social web. Many thanks to Stephen for taking the time out to participate in what proved to be a very interesting conversation. As always, please comment on this or any other Digital On Drugs episode via twitter.com/digitalondrugs.
Without doubt, the most exciting area of digital at the moment is the mobile space. With mobile web usage set to overtake desktop web browsing in the very near future, the industry events are buzzing with the phrase “mobile strategy”. But what does it mean for pharma and what are the key statistics that provide substance to the opinion?
Dominic Marchant, MD of DJM Digital Solutions, and Matt Lowe, Head of Digital at Creston Health, take a look at the role of digital experiential in the context of pharma marketing. From augmented reality through to holograms, Dom and Matt provide an insight into possibly the most innovative aspect of digital in pharmaceuticals at the moment. As with each Digital On Drugs episode, this video report looks at the facts and avoids speculation and opinions.
Dominic Marchant, MD of DJM Digital Solutions, and Matt Lowe, Head of Digital at Creston Health, present a video report looking at the rise of the iPad in the pharma sales model. Covering some of the basics and looking at the different publishing routes, this short episode aims to give a brief but informative summary of the role of the iPad in the pharmaceutical industry with specific reference to e-Detailing.
Dominic Marchant, MD of DJM Digital Solutions, and Matt Lowe, Head of Digital at Creston Health, talk about how the industry first grappled with the web in the 90s, the rise of social platforms, the advent of mobile technologies and experiential digital.
DigitalOnDrugs is an online video resource providing overviews of specific topics within the digital/pharma realm. This first episode looks at where we have come from, how technologies have been adopted and what the future may look like.
This new service looks at providing facts and figures, rather than opinion, to help marketers in pharma understand the opportunities and pitfalls of digital.